CUSTOMER DISCOVERY OF INDOOR GARDENING TECHNOLOGY: STUDY CASE OF HI!DROPS

• Main Author: Novi Setiowati, Angelia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49046
• Institution: Institut Teknologi Bandung

Internet of Living Things is a form of Internet of Things that has a specific purpose of helping living creatures live, and we call the lifestyle that is influenced by IoLT as Smart Living. Internet of Living Things can be implemented in many household areas. One of the famous product implementations of Internet of Living Things is the smart flower pot. In this research, the researcher wants to analyze Hi!Drops based on their current situation. Hi!Drops creating smart flower pot that can help people to have effortless indoor gardening. Unfortunately Hi!Drops have no product-market fit because they lack customer knowledge. So, the researcher wants to explore the potential customer segment of Indoor Gardening products, especially for Hi!Drops products. Besides that, researchers want to understand customer’s motivation in using the product and then design the sustainable business model for Hi!Drops products. This research will use customer discovery methods and value hypothesis and growth hypothesis. Researchers use customer discovery to gain customer insight into the product and problem. The value hypothesis is for validating the product value that delivers the potential customer, and the growth hypothesis is the willingness of the customer to recommend the product to their colleagues. The data collection method will use qualitative methods. The result of this research is a sustainable business model and enriched data of market knowledge. The researcher hopes this research result can be used by Hi!Drops to develop their business. Keywords: Customer segment, Customer Discovery, Indoor Gardening