MEN BUYING BEHAVIOR ON PLUS SIZE JEANS PRODUCT IN BANDUNG

Based on the data from Warta Pengkajian Perdagangan Volume 3 no. 12 Tahun 2016, the sales of jeans are increasing every year. In Indonesia the number of obesity is also continuing to keep increasing every year including in Bandung. This phenomenon gives the opportunity for Avant Grande, a big-siz...

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Bibliographic Details
Main Author: Krisna Widodo S, Lukas
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/49187
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Institution: Institut Teknologi Bandung
Language: Indonesia
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