INCREASING BLUE BAND MARKET LEADERSHIP THROUGH CORE MARKETING REVAMP AND COMMUNITY BUILDING STRATEGY
Blue Band is a margarine brand that have long existed in Indonesia with almost 85 years. With a long trajectory of existence in the market, it has always been a challenge for the brand in margarine category to stay relevant with its consumer. As a top of mind brand, the challenge also lies in how to...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49230 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |