BUSINESS STRATEGY DEVELOPMENT FOR SMALL BUSINESSES IN AN EFFORT TO INCREASE SALES AND KEEP SUSTAINED (CASE STUDY: MARCOPRINCE)
Smartphone users in Indonesia got a significant increase every year, and in 2019 the number of smartphone users reaches 28% of the Indonesian population. Marcoprince is a SMEs company engaged in the sale of smartphone case and accessories. Marcoprince was founded in 2011 when smartphones began to en...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49242 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |