EMPLOYEE EXPERIENCE RETENTION STRATEGY DURING THE COVID-19 PANDEMIC (CASE STUDY: KOMPAS GRAMEDIA)

• Main Author: Tasya, Nadhira
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49272
• Institution: Institut Teknologi Bandung

The world is currently facing an unprecedented happening that companies must recognize, understand, and overcome if they wish to survive which is COVID-19 Pandemic, including Kompas Gramedia, one of the largest media company in Indonesia. While conducting WFH practice, employers are afraid that the employees may not perform well, therefore an analysis of whether employee experience has a significant relationship with employee performance is needed to achieve a new benchmark and gathers recommendations on how to retain employee experience within the pandemic situation and what aspects that needed to be addressed first. The analysis and research use quantitative data gathered from two employee experience surveys and qualitative data from an interview conducted in the company. Based on the linear regression analysis, it is found that four aspects of employee experience (culture, space, technology, and learning) by together has a significant relationship with employee performance at 67.7%. Then by conduction fish-bone diagram analysis, the main issue regarding employee experience in this pandemic situation can be detected. There are three root causes gathered from the analysis which each belong to learning, technological, and culture aspect of employee experience. Therefore, specific suggestions that match with each aspect is given. In the learning aspect, when the main learning platform provided by the company is still considered “not popular” between the employees, the company needs to upgrade the platform so that it is more accessible, more interesting, and more insightful. For the technological aspect, when it is impossible to provide each employees with internet access facilities, the company can help by simplifying their working process requirements such as choosing the most light and easy to access communication platform, centralizing information and data flow in one platform that is easy to access for the employees, and provide a clear regulation on how the communication, information sharing, and files sharing between employees during this specific condition. And for the last aspect of culture, great leadership is the key. Providing periodical coaching for employees is good for providing feedback on employee performance.