MATURITY ASSESSMENT OF KNOWLEDGE MANAGEMENT AT THE MEDIA GROUP OF KOMPAS GRAMEDIA

• Main Author: Rahmadanti Permanasari, Dessy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49273
• Institution: Institut Teknologi Bandung

Rapid technological advancement and digitalization have brought the media industry in the midst of what is called the VUCA era. To remain relevant and agile, media companies need to ensure its employees have the right skills and capabilities with a supportive learning culture. Knowledge management (KM) can benefit employees with better decision making which is needed in the VUCA era, improve their skills, and faster response to key business issues. Kompas Gramedia (KG) is one of the largest media companies in Indonesia that got affected by these conditions. In 2018, the media group under KG was transformed and integrated with a new identity called: KG Media. To support KG Media in facing its business challenges, KG uses KM which is developed and executed by Corporate Human Resource (CHR). However, several issues arise when these KM initiatives are being implemented, related to accessibility of Kognisi, employee’s involvement in learning activities, regulations, and support from all leaders. This final project objective is to study the current knowledge maturity level and KM Gaps in KG Media and then proposed appropriate business solutions according to those KM gaps. This study uses a combination of quantitative and qualitative methods. The quantitative method is done by conducting surveys based on APO KM Framework as the KM Maturity Assessment Tools. While the qualitative method is done using interviews and observations to find the reason behind the opinion provided in the quantitative survey and find the appropriate improvement to decrease the KM gaps. Then, fishbone analysis is used to analyze the result based on the KM framework. The result will then be used to define the appropriate key success factors to create business solutions and recommendations. The study shows that the current maturity level in KG Media is on the level 4 or in the Refinement level and the KM gaps appeared in all APO KM framework category. However, from the interview it is found current KM implementations have not been able to give a significant impact in encouraging all KG Media employees to participate in learning activities. Further, KG Media wants KM to be mainstream, known by all employees, and make their employees used to participate in learning activities. To solve these issues and make KM mainstream within KG Media, based on key success factors Author recommended KG to evaluate their KM roadmap, evaluate specific knowledge needed in the media industry, strengthen commitment from all leaders, and strengthen the culture of knowledge sharing and learning.