ANALISIS STRATEGIC FUNGSIONAL STUDI KASUS : PT. COCA-COLA TIRTALINA BOTTLING COMPANY UNIT JAWA BARAT

• Main Author: Budhi Setiawan, Irwan
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/4933
• Institution: Institut Teknologi Bandung

<b>Abstrack</b><p align=\"justify\"> <br /> <br /> PT. Coca-Cola Tirtalina Bottling Company is a soft drink company, has operate since 1981. In 1995 affiliated with Coca-Cola Amatil Limited, one of the largest Coca-Cola bottlers company in Asia Pasific and Eastern Europe, operating from an Australian base. <br /> <br /> Economic crisis that has occurred in Indonesia since 1997, caused a significant effect of market sentiment and rupiah exchange rate until resulted in rupiah\'s become weak to US. dollar. Uncertainty Indonesian political and economic has aggravated Indonesian business performance. <br /> <br /> A part from that, the developing of regional economy and global economy perspective have triggered a borderless world issue, which claim for an open market competition stronger. This condition is a challenge and all at once an opportunity that has to be utilized by business performer in Indonesia. <br /> <br /> PT Coca-Cola Tirtalina Bottling Company is a part of chaos situation - condition. Hyper competition demanded the company to have a sustainable competitive advantage in order to survive and win the competition. It is required a functional strategy planning that is arranged based on external environment analysis, industrial structure analysis, and also internal environment analysis. <br /> <br /> The functional strategy proposal for PT Coca-Cola Tirtalina Bottling Company is a low cost-differentiation and product development-market development strategy, that have a purpose to strengthen core competence as the based of business and to increase a competitive advantage in order to face the free trade area.