ENERGIZING PT POS FINANSIAL INDONESIA TO PARTICIPATE IN CURRENT DIGITAL FINANCIAL SERVICES

• Main Author: Sugiharto, Bambang
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49363
• Institution: Institut Teknologi Bandung

In the growing Digital Financial Services industry in Indonesia, Pos Financial Services business is declining significantly. Outdated technology and service have been the cause of the declining revenue of Pos Financial Services business. PT Pos Finansial Indonesia or Posfin, a subsidiary of PT Pos Indonesia (Persero), is used to salvage the declining business by employing new digital technology and improved services to recapture and expand the missing market in the new Digital Financial Services environment. Appropriate frameworks and competitors analyses make clear the business situation, market potential, and business value of Posfin Financial Services. The frameworks used are: Porter’s Five Forces Analysis, VRIO Analysis, SWOT Analysis, Market Subsets Model, Discounted Cash Flow (DCF), and Terminal Value (TV) calculation. The analyses show that the current Pos Financial Services performance is limited in time and place, the technology is outdated, and the organization is not agile enough. In the other side there are some strengths available that are very valuable to be utilized. Potential market that unique to PT Pos Finansial Indonesia is still available and significant in size. By using new digital technology, developed service models, and utilizing strengths, Posfin can recover and grow the business to get significant business values. Context modified banking can be long term strategic business direction to sustain and grow the business bigger.