THE EFFECTIVENESS OF BANK MANDIRI WHITE LABELING STRATEGY IN BICARA KOPI INSTAGRAM ACCOUNT
Lately, coffee industry has being a huge trend and opportunity in Indonesia. It is due to the rapid growth of the coffee community, as well as the increasing number of local coffee tenants in Indonesia. Bank Mandiri as a leading bank in Indonesia sees this opportunity then tries to increase the n...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49402 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |