THE ROLE OF SOCIAL PRESENCE ON CONSUMER ATTITUDE TOWARDS CUSTOMER SERVICE CHATBOT
The innovation of artificial intelligence, such as chatbot, becomes a valuable alternative for customer service. Chatbot is a novel tool that expected to be the future of customer service. Despite its rising popularity, the studies on the acceptance of this technology from the perspective of the p...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49430 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |