NEW BUSINESS STRATEGY DURING COVID 19 FOR PO PRIMAJASA

PO Primajasa has been operating since 1991 and was founded by Amir Mahpud. It serves passenger to travel in DKI Jakarta, West Java, and Banten area. The company is originated from Tasikmalaya, and has close relation with PO Mayasari Bakti. Now PO Primajasa is the market leader in those areas for...

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Bibliographic Details
Main Author: Abirafdi, Muhammad
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/49555
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Institution: Institut Teknologi Bandung
Language: Indonesia