FORMULATING BUSINESS STRATEGY IN GTP COFFEE TO IMPROVE PERFORMANCE USING DIAMOND STRATEGY FRAMEWORK
ABSTRACT Every business needs strategic planning like GTP Coffee uses strategic planning in order to map existing business models with a diamond strategy. The objectives of this research are to analyze the current business situation and internal conditions of GTP Coffee, to develop strategies that...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49566 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |