ANALYSIS OF FACTORS THAT INFLUENCE CONSUMERS ADOPTION OF E-PAYMENT

• Main Author: Roselyn, Stephanie
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49660
• Institution: Institut Teknologi Bandung

The development of technology has rapidly evolved and has covered a lot of sectors, including financial sectors. One of the proofs of the technology development in the financial sector is the evolution in payment methods such as e-payment. As people’s needs keeps on developing and the technology that is available now might not be relevant to fulfil people’s needs in the future, this study aims to explore the factors influencing people’s intention to adopt electronic payment. The study attempts to examine the correlations of the electronic payment adoption with Perceived Ease of Use, Perceived Usefulness, Perceived Risk, Perceived Trust, Compatibility, and Perceived Cost. Extended Technology Acceptance Model (TAM) by Davis (1985) is used for this study to develop the variables. The data was obtained by distributing online questionnaires using Likert Scale to 100 respondents in Bandung with purposive sampling method. To explain the relationship between the dependent variable and independent variables, Path Analysis is used to measure the questionnaires. The result of this study finds that perceived cost and compatibility are significantly related to the consumers adoption of electronic payment, with compatibility as the strongest factors that influence consumers adoption of electronic payment. The research is expected to give results regarding the significant relationship between consumers intention to adopt electronic payment with Perceived Ease of Use, Perceived Usefulness, Perceived Risk, Perceived Trust, Compatibility, and Perceived Cost. The research aims to be useful for the electronic payment service providers to develop their services for their consumers.