THE FACTORS AFFECTING CUSTOMER SWITCHING BEHAVIOR IN ONLINE TRANSPORTATION INDUSTRY IN BANDUNG
Despite intense competition and growing globalization of online transport services, creating customer loyalty has become a key strategy for most of the online transport industry. According to Beckett et al . ( 2000), in order to be competitive, online transport service providers need to consider t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49800 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |