MASS ORIGIN

• Main Author: Ahmad Rajwie, Iftikhar
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49837
• Institution: Institut Teknologi Bandung

The demand for living necessities in society is increasing, along with the increasing population and changes in lifestyle. This encourages producers to produce goods to meet the needs of the wider community. The mass production system is one of the most effective ways. The mass production system has advantages in terms of quantity and speed of production, as well as affordable prices a result of low capital investment. With the rapid development of mass production system, producers need consumers so that the goods produced can compete and be sold. Branding strategies become very effective in leading consumers to choose and buy products. This phenomenon makes us easily exposed to mass products that are found directly or through advertising media. Exposure to mass products cannot be separated from the consumerist behavior of the community itself as consumers. Unreasonable and excessive consumption behavior causes the consumers tend to choose and buy existing products without consider the functional value. The author focuses on the behavior of the value giving and unfair pricing of mass products. Brand become a factor that greatly influences this. Through this final project, the author tries to deconstruct mass products through the contradictory characteristics of mass products. Using a ceramic medium, the author emphasizes the perceptual element that gives real memory to mass products and is juxtaposed with the contradictory nature of the character of mass products. It aims to criticize the public's assessment of mass consumption products.