MEASURING DIGITAL CULTURE LEVELS USING CIGREF INSTRUMENTS CASE STUDY: PT KERETA API INDONESIA (PERSERO) BANDUNG, DIGITAL BUSINESS UNIT

• Main Author: Amelia H, Tia
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49861
• Institution: Institut Teknologi Bandung

PT Kereta Api Indonesia (Persero) is a state-owned business entity (SOE) which is engaged in transportation services in Indonesia. The company has several subsidiaries that cooperate in developing the company's business. The company was founded in 1963 as the State Railroad Company (PNKA) and eventually changed its name to PT Kereta Api (Persero) in 1999. PT Kereta Api Indonesia (Persero) experienced many changes from time to time. In 2009, the most significant changes began to be made, such as changing traditional business to digital. However, these changes cannot be separated from problems such as when companies do the digital transformation. Until now, the company has changed a lot. Especially in the digital sphere, such as the product that is owned is Kai Access which is the responsibility of the Digital Business Unit. Digital transformation, companies need a culture. This research was conducted through observation, interviews with the company in related units to find out real events on the object of research. After doing observations by interview, the Author performs an initial analysis of the interview results and looks for the appropriate study literature. Next, the Author determines to evaluate the digital culture of the digital business unit by distributing questionnaires to all unit employees by using CIGREF model. The results revealed that the results of a digital culture evaluation in this unit were good (86%). These results are very well seen from the seven dimensions of digital culture except two element in two dimension which are Knowledge and Responsibility. The author proposes recommendations to increase the two dimensions and further survey need to be done to measure holistically the internalization of digital culture at Digital Business Unit at PT KAI (Persero).