PROPOSED NEW INNOVATION SERVICE STRATEGY FOR COFFEE SHOP USING EXPERIENTIAL SERVICE INNOVATION (CASE STUDY: KOPI SABEB)
Coffee is one of the ingredients consuming that is being sought by Indonesian people, it affects to the growth of coffee industries both upstream and downstream. The increasing level of coffee consuming also has a positive impact on local coffee shop business. Kopi sabeb sees this as an opportunity...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/49878 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |