BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor of building construction. At present, TOTAL is experiencing challenges due to the decrease in project ta...
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id-itb.:499232020-09-21T13:58:22ZBUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY Tantarto, Takara Manajemen umum Indonesia Theses Construction Industry, Business Strategy, Integrated Differentiation and Cost Leaderhsip INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/49923 PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor of building construction. At present, TOTAL is experiencing challenges due to the decrease in project targets per year set by the company so that it has an impact on revenue decline. Since the business problems occurred, TOTAL has not developed a new strategy to increase the company's target. This study aims to determine and develop the TOTAL strategy based on the problems that occur and is expected to have an impact on increasing project targets. The methodology used in this study uses qualitative data obtained from interviews with TOTAL employees. Secondary data analysis was performed using the company's Annual Report and literature study. The conceptual framework used begins with an analysis of the external environment using PESTEL analysis, Porter's 5 Forces, and competitor analysis as well as internal analysis through resource analysis and value chain analysis. All analysis results are summarized in the SWOT analysis. The main problem is the internal organization that has not yet implemented an integrated organizational structure. The proposed strategy based on the results of the study is the integration strategy of differentiation and cost leadership. In addition, to improve the TOTAL strategy begins with a proposed structural change. Author provide an overview of the Strategy Map to achieve a competitive advantage text |
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Manajemen umum Tantarto, Takara BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
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PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the
construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor
of building construction. At present, TOTAL is experiencing challenges due to the decrease in
project targets per year set by the company so that it has an impact on revenue decline. Since the
business problems occurred, TOTAL has not developed a new strategy to increase the company's
target.
This study aims to determine and develop the TOTAL strategy based on the problems that occur
and is expected to have an impact on increasing project targets. The methodology used in this
study uses qualitative data obtained from interviews with TOTAL employees. Secondary data
analysis was performed using the company's Annual Report and literature study.
The conceptual framework used begins with an analysis of the external environment using
PESTEL analysis, Porter's 5 Forces, and competitor analysis as well as internal analysis through
resource analysis and value chain analysis. All analysis results are summarized in the SWOT
analysis. The main problem is the internal organization that has not yet implemented an integrated
organizational structure.
The proposed strategy based on the results of the study is the integration strategy of differentiation
and cost leadership. In addition, to improve the TOTAL strategy begins with a proposed structural
change. Author provide an overview of the Strategy Map to achieve a competitive advantage |
format |
Theses |
author |
Tantarto, Takara |
author_facet |
Tantarto, Takara |
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Tantarto, Takara |
title |
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
title_short |
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
title_full |
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
title_fullStr |
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
title_full_unstemmed |
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY |
title_sort |
business strategy development of pt. total bangun persada to win the competition in indonesian construction industry |
url |
https://digilib.itb.ac.id/gdl/view/49923 |
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