BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY

PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor of building construction. At present, TOTAL is experiencing challenges due to the decrease in project ta...

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Main Author: Tantarto, Takara
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/49923
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:49923
spelling id-itb.:499232020-09-21T13:58:22ZBUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY Tantarto, Takara Manajemen umum Indonesia Theses Construction Industry, Business Strategy, Integrated Differentiation and Cost Leaderhsip INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/49923 PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor of building construction. At present, TOTAL is experiencing challenges due to the decrease in project targets per year set by the company so that it has an impact on revenue decline. Since the business problems occurred, TOTAL has not developed a new strategy to increase the company's target. This study aims to determine and develop the TOTAL strategy based on the problems that occur and is expected to have an impact on increasing project targets. The methodology used in this study uses qualitative data obtained from interviews with TOTAL employees. Secondary data analysis was performed using the company's Annual Report and literature study. The conceptual framework used begins with an analysis of the external environment using PESTEL analysis, Porter's 5 Forces, and competitor analysis as well as internal analysis through resource analysis and value chain analysis. All analysis results are summarized in the SWOT analysis. The main problem is the internal organization that has not yet implemented an integrated organizational structure. The proposed strategy based on the results of the study is the integration strategy of differentiation and cost leadership. In addition, to improve the TOTAL strategy begins with a proposed structural change. Author provide an overview of the Strategy Map to achieve a competitive advantage text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Tantarto, Takara
BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
description PT. Total Bangun Persada or hereinafter referred to as "TOTAL", has been engaged in the construction services business for 48 years in Indonesia. TOTAL pioneered its work as executor of building construction. At present, TOTAL is experiencing challenges due to the decrease in project targets per year set by the company so that it has an impact on revenue decline. Since the business problems occurred, TOTAL has not developed a new strategy to increase the company's target. This study aims to determine and develop the TOTAL strategy based on the problems that occur and is expected to have an impact on increasing project targets. The methodology used in this study uses qualitative data obtained from interviews with TOTAL employees. Secondary data analysis was performed using the company's Annual Report and literature study. The conceptual framework used begins with an analysis of the external environment using PESTEL analysis, Porter's 5 Forces, and competitor analysis as well as internal analysis through resource analysis and value chain analysis. All analysis results are summarized in the SWOT analysis. The main problem is the internal organization that has not yet implemented an integrated organizational structure. The proposed strategy based on the results of the study is the integration strategy of differentiation and cost leadership. In addition, to improve the TOTAL strategy begins with a proposed structural change. Author provide an overview of the Strategy Map to achieve a competitive advantage
format Theses
author Tantarto, Takara
author_facet Tantarto, Takara
author_sort Tantarto, Takara
title BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
title_short BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
title_full BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
title_fullStr BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
title_full_unstemmed BUSINESS STRATEGY DEVELOPMENT OF PT. TOTAL BANGUN PERSADA TO WIN THE COMPETITION IN INDONESIAN CONSTRUCTION INDUSTRY
title_sort business strategy development of pt. total bangun persada to win the competition in indonesian construction industry
url https://digilib.itb.ac.id/gdl/view/49923
_version_ 1822000509998858240