ASSESSMENT OF INVESTMENT PLAN AND FINANCING STRATEGY FOR HOBBYIST-BASED MARKETPLACE AS A NEW BUSINESS FROM PT XYZ

• Main Author: Nadiya Intan Safira, Putri
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49957
• Institution: Institut Teknologi Bandung

One of the technology enterprises in Bandung, PT XYZ has been successful in its technology system. PT XYZ is now intending to open its new business line in e-commerce along with the opportunities to build up e-commerce with the high demand of Indonesia’s digital market as Indonesia has become the fourth-largest mobile market in the world. This makes PT XYZ builds ABC as the new business line with the unique selling proposition as becoming the hobbyist based marketplace. The ABC team has tried to build the system for its website and application. Now, they are having 3 main parts which are the event registration, communities, and articles. These parts have not included the real target of becoming the marketplace. ABC still needs to reduce bugs on the website and application as well as acquiring sellers to sell their products on to be fully operated. ABC cannot be fully dependent on PT XYZ since the company needs to reallocate the money to another business line. This reason makes ABC need to seek investments from investors to fulfill the required financing amount to IDR 245,000,000 ranging from working capital and fixed assets. Before taking the investment plan further, it is needed to determine the financial feasibility study of ABC with generating pro forma financial statements as the forecast of financial condition, then calculating the capital budgeting with NPV, IRR, and Payback Period that all are acceptable and feasible to be executed after the calculation process with the amount of NPV at IDR 487,727,745.54, IRR at 28.04%, and Payback Period at 4 years 1 month and 1 day. There is also a checking phase in the risk assessment with sensitivity analysis and Monte Carlo simulation to determine the accounts that are risked by the assumption from the owners, saying that the risk values are on Bike Selling Price, Bike Selling COGS, and Salary (Full-Time) with the amount of positive IRR at 96.90%. Based on the interview with owners, ABC needs to have financing scheme alternatives ranging from 65%, 45%, and 25% equity shared and the rest will be funded by debt. On the other hand, PT XYZ needs to maintain its own investment by giving IDR 25,000,000 of the equity and intangible asset of IDR 61.600.000, this makes the 25% equity cannot be used, therefore it will be chaged to 35.35% equity. With total share outstanding of 10.000 shares, the sales price A is IDR 64,212.93 B is IDR 59,727.33, and C is IDR 57,568.94. These financing schemes capital structure analysis is needed to be determined to get the exact value of ownership, yet, the calculation can be used since the most of equity will be owned by PT XYZ and attracting investors.