DIGITAL PAYMENTS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) FOOD BUSINESS (THE CASE OF INDONESIA)

• Main Author: Maulani, Suci
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/50436
• Institution: Institut Teknologi Bandung

This study presents an analysis of the adoption of digital payment in MSMEs in Indonesia, with focus on food business as it contributes the highest income on the Indonesian creative economy and accounts for almost 20% of MSMEs in Indonesia. The author attempts a better understanding on the importance of adopting digital payment for MSMEs food business in Indonesia, the impact of digital payment to the overall business, and review the benchmark of successful digital payment adoption from Singapore and China MSMEs food business. The study aims to make MSMEs food businesses aware of the power of digital payment to impact overall business functions including easier access to capital, effective marketing, time-efficiency in operation, and eliminating robbery. The key objective of this study is to encourage Indonesian government and digital payment providers to organize special effort for the adoption of digital payment in MSMEs food business sectors. The key finding of this study is it is crucial to understand the external and internal environment of the MSMEs food business before adopting digital payment.