HOW PROMOTIONAL VOUCHERS OFFERED BY ONLINE TRANSPORTATION COMPANIES AFFECT CUSTOMER LOYALTY IN INDONESIA
One of the many ways online transportation companies implemented its marketing system is by giving a voucher and additional cashback in order to captivate new customers and retain the old customer. The buyback or repurchase is one of the indicators of customer loyalty. The short-term impact of promo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50440 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |