DIGITAL MARKETING STRATEGY OF INDEPENDENT RECORD LABEL IN DIGITAL ERA (CASE STUDY: FFWD RECORDS)
We have heard that "the digital age is a threat to the music industry". With the development of technology, how we consume music is change. Thanks to music platform like Spotify, iTunes, and Joox we can listen to songs anywhere for free through our mobile phones. This has an impact on...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/50465 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |