SOCIAL CAPITAL AND INNOVATION DECISION PROCESS THROUGH INFORMATION SHARING IN PANGANDARAN TOURISM ENTREPRENEURSHIP USING AGENT-BASED MODELLING

• Main Author: Putri Vindiana, Afina
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/51072
• Institution: Institut Teknologi Bandung

Tourism entrepreneur is one of the stakeholders that plays important role in competitive advantage of a tourist destination. However, most of tourism entrepreneurs in Indonesia only have small businesses that are prone to failure, which can be prevented with innovation implementation. This study aims to analyze social capital and innovation decision process of the stakeholders involved in tourism entrepreneurship that will lead to an agent-based model which simulate an increase in the innovation implementation. Social network analysis (SNA) was used to analyze the social capital of the stakeholders based on semi-structured interviews results from previous research on innovation of Pangandaran tourism entrepreneurship. The agent-based model was then built by applying innovation decision process through information sharing dynamics in two scenarios: a network based on SNA results and an interconnected tourism entrepreneurs’ network. Three parameters of information sharing dynamics are added to increase the innovation implementation of the stakeholders: enthusiasm, the proportions of stakeholders that receive knowledge and information, and the duration of the knowledge and information sharing. The SNA results show that from nine tourism entrepreneurs, four of them have small isolated network within their business and only three of them have rich network and access to social capital. The simulation results show that social capital is the key to increase innovation implementation, as demonstrated by the second scenario where interconnected tourism entrepreneurs give the tourism entrepreneurs more access to social capital and many of them finally implement the innovation. High level of enthusiasm from the stakeholders, followed by high proportion of stakeholders that receive knowledge and information will result in more implementation of innovation, since low proportion of receiving stakeholders will not significantly increase the innovation implementation. Low duration of knowledge and information sharing will suppress the innovation implementation, so a longer duration is needed to increase the innovation implementation. This study results could give insight to the key actors in Pangandaran tourism entrepreneurship on how to improve the innovation implementation within their stakeholders. Keywords: Social capital, innovation, information sharing, tourism entrepreneurship, agent-based model