STRATEGI KELOMPOK MASYARAKAT ADAT DALAM MEMPERTAHANKAN NILAI BUDAYA LOKAL PADA PENGEMBANGAN DESA WISATA BUDAYA (STUDI KASUS : KAMPUNG NAGA, KABUPATEN TASIKMALAYA)

• Main Author: Niadisya, Arienta
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/51431
• Institution: Institut Teknologi Bandung

Cultural tourism is a form of tourism that makes culture a tourist object. The Ministry of Tourism said that 60 percent of foreign tourists come to Indonesia to carry out cultural tourism activities, the diversity of cultures in Indonesia makes Indonesia has great potential to develop cultural tourism. ulture is defined as identity and everything that exists in a community group such as values and norms, culture as activities and behavior, and culture as the work (Keontjaraningrat, 1993). Culture is born from the process of interaction between humans and is influenced by environmental factors around it. However, it is feared that tourism development in traditional villages could have a negative impact on their indigenous cultural values. Therefore, this research was conducted with the aim of knowing the extent to which tourism affects cultural values and how to maintain indigenous cultural values. This research was conducted in Kampung Naga because Kampung Naga is one of the tourist destinations for traditional villages which until now is still able to maintain its cultural values. The research was conducted in the form of qualitative research which used the data search method in the form of participant observation to obtain data on elements of physical culture such as art, technology, and community interaction and in-depth interviews to determine the process of cultural change and strategies in maintaining culture. which are then analyzed using qualitative descriptive analysis methods. The results of the analysis show that tourism is one of the factors in changing cultural elements, besides that there are also factors caused by the community group of Kampung Naga itself. Meanwhile, the people of Kampung Naga maintain their cultural values by means of three forms of strategy, namely conciliative, corrosive and indoctrinative strategies. The three strategies are used because they are in accordance with the cultural values they hold.