DEVELOPMENT OF ONLINE MARKETING MIX CRITERIA MODEL IN CREATIVITY & DIRECTION STAGE USING FUZZY AHP (CASE STUDY: CREATIVE INDUSTRY IN INDONESIA)
Internet growing rapidly in Indonesia. Developing of internet help many sector to grow, such as MSMEs as one of the backbones of Indonesia economy. Internet utilization in MSMEs encourages the utilization of online marketing. Online marketing provides benefits and convenience that are not obtaine...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/51696 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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