GALLERY MANAGEMENT ANALYSIS AT POPO ISKANDAR ART HOUSE

• Main Author: andriyana, Eka
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/51718
• Institution: Institut Teknologi Bandung

Griya Seni Popo Iskandar (GSPI) is one of the galleries in Bandung that has survived for 40 years. Through this paper, we will analyze the gallery management system that changed the format to Griya Seni Popo Iskandar. This research is limited to the 2016-2019 period, with the consideration that during that period the exhibition activities at GSPI show a high frequency. This research uses a qualitative method using the theory of art management theory by Giep Hagoort which deals with strategy, structure, leadership, organizational culture and functions. . This study also uses the art social field theory by Hans Van Maanen which deals with aesthetic production, audience and means (PAM). Based on aesthetic production, the artists who exhibit at GSPI come from students and artists from the general public. Artists who frequently exhibit are from the Indonesian Education University (UPI), followed by the Indonesian Cultural Arts Institute (ISBI), Maranatha University, and the Bandung Institute of Technology (ITB). The artists at GSPI also exhibit diverse works (flexible) and are dominated by contemporary works. In addition, GSPI exhibited Popo Iskandar's work as an attraction for visitors. Audiences who appreciate the work at GPI come from various segments, collectors, academics, curators, and general visitors. There are varying degrees of their knowledge of likeness. Based on the means related to the GSPI's functionality, the location of the GSPI is not on the main road so that it becomes an obstacle for visitors. The GSPI interior itself is not focused on a particular architectural style, the layout arrangement still gives the impression of a house building. Through the above explanation, GSPI management which is managed by the family and minimizes management staff results in a build-up of work on the Curator. It is necessary to evaluate the addition of staff so that gallery management can be optimal. Based on the PAM analysis, the management needs to focus on the targeted target audience, so that the GSPI has its own peculiarities. For example, by emphasizing as an education gallery. This is in accordance with the current conditions and on the other hand Popo Iskandar is indeed an educator. The works on display can be focused on contemporary works so that they are in line with the current development of art education. The final factor related to means is to improve the interior and exterior of the GSPI into one unified force. This will reinforce the character to be conveyed. The management needs to be more creative in attracting audiences to come to GSPI, one of which is by activating the available café and arranging it into a comfortable place and worthy of being displayed on social media.