ANALISIS KEBERHASILAN IMPLEMENTASI KONSEP CITY BRANDING DALAM RANAH TEMATIK SWK KOTA BANDUNG
Thematic development within the SWK area of Bandung City which is part of the RDTR is a manifestation of the city branding concept carried out by the City of Bandung wherein its implementation it is not voiced and is optimally implemented. Therefore, a study was conducted to assess the success of...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/51800 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Thematic development within the SWK area of Bandung City which is part of the
RDTR is a manifestation of the city branding concept carried out by the City of
Bandung wherein its implementation it is not voiced and is optimally implemented.
Therefore, a study was conducted to assess the success of the implementation of the
city branding concept at each SWK in Bandung and the factors that influence it. This
study uses a mixed-method between qualitative and quantitative approaches. By using
the Simple Additive Weighting (SAW) analysis method and strengthened by qualitative
analysis based on the results of interviews with related agencies, the results of the
analysis obtained show that SWK Cibeunying is the most successful SWK in
implementing the city branding concept, and the implementation of the city branding
concept itself is influenced by several factors such as tourism, policies, culture and the
dynamics of internal and external development in the city of Bandung. The
recommendations given from this study in general are the emergence and
strengthening of the identity of each SWK following the thematic carried as a form of
implementation of the city branding concept. |
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