STRATEGI PEMASARAN CITIBANK GLOBAL CONSUMER BANK MELALUI PRODUK CITIBANK EAZYPAY
<b>Abstract: </b><p align=\"justify\"> As a newcomer in credit card industry since 1989 in Indonesia, Citibank has been selling Visa and Master Card products. Citibank should also be prepared for coping with tough competition against other banks and financial institutions...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5192 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |