PROPOSED BUSINESS GROWTH MANAGEMENT STRATEGY FOR JAFA INDONESIA JUARA

• Main Author: Ramadan P. S. N. Siregar, Ilham
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/52085
• Institution: Institut Teknologi Bandung

Indonesia is a country that has a lower middle income. The Indonesian economy itself is supported by Micro, Small and Medium Enterprises (MSMEs). In 2019, the number of MSMEs in Indonesia reached 99.9% of the established business units in Indonesia. Many companies in Indonesia are trying to upgrade from MSMEs to large companies. One company that is growing and trying to develop is Jafa Indonesia Juara (JAFA). JAFA is a Micro, Small and Medium Enterprises (MSMEs) engaged in the service of making uniform sports (jersey) football that was established in January 2013. JAFA has experienced resources more than 7 years in the field of sportswear (especially football uniform). Moreover, the increase in innovation and technology also become more valuable in the production process in JAFA. This makes several local brands of football jersey entrust production work to JAFA. Qualified human resources, neat management, timely work and the future of technological innovation in the production process is an added value that makes the quality and selling price of JAFA is in the middle class compared with the conventional vendors/ convection. Some local brands are handled by the JAFA, such as FAIGK, Man of The Match (MOTM), Aften Sport Indonesia, Javaria, Erbog, Rawna, Damar, and others. Not infrequently some institutions and sporting events entrust their jersey’s work at JAFA. JAFA certainly has the desire to continue to increase the scale of the company. Based on the theory of The Five Phases of Growth by Greiner in Sunitiyoso (2016), the business issue in JAFA is at a critical point where it wants to enter a new phase from the ‘Creativity Phase’ to the ‘Direction Phase’. Based on direct interviews conducted by the researcher with the Director of JAFA, in September 2020 was the beginning of the growth of JAFA in the Covid-19 pandemic era where JAFA's revenue of IDR 130 million. This is JAFA’s biggest revenue during 2020. This is a starting point for JAFA to continue to grow. Although they have to endure of growing pains, both on the FounderCEO and Organizational Development side. The researcher in this research is to analyze how effective is JAFA in managing growth. This research uses qualitative research methods with primary and secondary data observation through literature and document studies. The data analysis approach obtained was carried out with the actual situation of the object under study. So this research will provide results in the form of developing recommendations for JAFA to improve growth management in the future