INFLUENCE OF PROMOTION MIX ON CONSUMER PURCHASE INTENTION TOWARDS UMRAH & HAJJ TRAVEL AGENCY SERVICE (STUDY CASE OF HAROMAIN MUBAROK TOUR & TRAVEL)
Indonesian SMEs are on the rise, streak from 52 million in 2010 and expected to reach 65 million by 2020. Umrah & hajj travel agency is one of examples, since Indonesia has the largest Muslim population and always been ranked as top 10 countries sending the most umrah & hajj pilgrims with...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52095 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |