THE EFFECT OF DESTINATION COMPETITIVENESS ON TOURIST BEHAVIORAL INTENTION FOR HALAL TOURISM IN INDONESIA

• Main Author: Saidah, Faridatus
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/52099
• Institution: Institut Teknologi Bandung

Halal tourism concept has widely recognized as valuable growing Halal market in the tourism industry. This study explores the effect of destination competitiveness attributes namely core resources and attractors, supporting factors and resources also destination management on the tourist perceived behavioral control, perceived value, trust and tourist intention to go to Halal tourism destination in Indonesia. Core resources and attractors comprise location, scenery, culture, event, and iconic building of the tourist destination. Supporting factors and resources encompass infrastructure facility, accessibility, travel agent facility and safety related to political will, while destination management consist of tourist management including rules, promotion content, good image, information access, and good services. The aspects related to destination management indicate direct technique in managing destination’s competitiveness as well as sustainability. Perceived behavioral control comprises the perception of tourist to the location selection, perception on limited facility, perception of price. Perceived value involves assurance of safety, assurance of healthy, assurance of Islamic sharia system, assurance of privacy and convenience along with value for money, while trust encompasses Halal assurance facility, Halal certificate guarantee, government involvement, and stakeholder involvement. This study applies structural equation modelling technique with partial least square (SEM-PLS) for testing and estimating relationships among variables. The result of this study shows that perceived behavioral control, perceived value and trust directly influences intention to go to Halal tourism. Subsequently supporting factors of destination competitiveness also directly influence the intention to go to Halal tourism destination. Whereas the other attributes of destination competitiveness, core resources and attractors also destination management have indirect relationship with intention to go to Halal tourism. Destination perform as driving force of intention to go to Halal tourism through the three variables, namely perceived behavioral control, perceived value and trust while core resources and attractors only have indirect relationship through trust.