MARKETING STRATEGY OF HERBAL PRODUCT USING CONSUMER PREFERENCE ANALYSIS METHOD (CASE OF HERBAL RAHSA NUSANTARA COMPANY, BANDUNG)
Herbs are plants that can be used as a medicine, food, and cosmetics. The utilization of herbal products increases; however, the consumers are still not satisfied with local herbal products. Analysis of consumer's preference could offer a solution concerning herbal products that will be suitabl...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52170 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |