POST-DIGITAL VISUALIZATION: THE REPRESENTATION OF ARCHITECTURE AND DESIGNER’S IDENTITY

• Main Author: Ayu Ketut S. A. A. D., Dewa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/52614
• Institution: Institut Teknologi Bandung

Architecture is inseparable from visual aspect as a way to abstract design ideas, through visualization in the form of images. Images serve as a medium to represent ideas and identities possessed by individuals. The development of digital technology has caused changes in visualization techniques from time to time, from manual to digital. Now, a method called post-digital visualization emerges in the architectural practice. The meaning of post- itself is “after” as in postmodernism, which appears as the antithesis of modernism. So, post-digital defines itself as “after digital”, as an attempt to improve the deficiencies of the digital era. However, the use of digital technology in the design process actually raises issues regarding identity. This study aims to reveal the phenomenon of post-digital visualization as an architecture representation within the architectural practice. This research uses a qualitative method by taking an architectural studio as a research subject. Through the study of documentation and visual analysis of postdigital visualizations images, it will discover how the designer can represent his ideas and identity through the images. In addition, the discussion will continue in the context of digital information, which affects the routines of design process in architecture. This context was added to see the designer’s routine in sourcing and publishing references, where designers present their ideas and identity to the community and public. Based on the analysis, it was found that in representing identity, there are processes, objectives, and visual elements that can construct the designer’s identity through a post-digital collage. In addition, digital and online media can explore the potential of collage as a medium of representation through the act of sourcing and publishing. The digital information age has greatly influenced the emergence of post-digital visualization phenomenon, and so it can be said that this phenomenon does not replace digital visualization, but instead enriches digital potential. Therefore, this research is expected to become a reference in using post-digital visual representation to explore the potential ideas and identities of designers in the architectural practice.