THE MODERATING INFLUENCE OF FANATICISM TOWARD THE ACCEPTANCE OF KOREAN COSMETICS AND FOOD PRODUCTS IN INDONESIA
Nowadays, Korean products are now starting to become one of the hottest ticket items in Indonesia. The phenomenon of exposure to Korean popular culture has an effect on lifestyles, particularly for Indonesians who are hooked on Korean entertainment such as dramas, music, reality shows, and who ad...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53034 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |