ROPOSED MARKETING STRATEGY OF NON-SUBSIDIZED COMPOUND FERTILIZER (NPK) PT. PUPUK SRIWIDJAJA PALEMBANG FOR LARGE TEA PLANTATION COMPANY IN WEST JAVA USING B2B CONSUMER APPROACH
PT. PUSRI is a state-owned company that produces NPK compound fertilizer. So far, PT. PUSRI just focuses on selling its subsidized fertilizers so that penetration into the market for non-subsidized fertilizers is not optimal. The trend of consumer interest in using compound fertilizers has made PT...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53053 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |