A MODEL OF INTEGRATED MARKETING COMMUNICATION FOR SUSTAINABILITY (CASE STUDY: BLENDED TEA BY TERAS HIJAU PROJECT)

Sustainable Development Goals are a global agenda that demands contributions from all parties to make it happen. A business is no exception. Teras Hijau Project is a social organization engaged in food security and bio-potential development for sustainability with a community approach through edu...

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Bibliographic Details
Main Author: Zahra Raihan, Rakha
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/53061
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Institution: Institut Teknologi Bandung
Language: Indonesia