PROPOSED NEW MARKETING MIX STRATEGY TO INCREASE SALES (A CASE OF: ARINE)
Fashion is the second-fastest-growing industry in Indonesia, especially in Bandung which is known as “Paris Van Java”. Arine is a local fashion brand that focused on aesthetic and vintageinspired essentials. Arine sells their products on Instagram and Shopee which has 15.500 followers on Instag...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53069 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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