PROPOSED MARKETING STRATEGY FOR PRODUCT PHOTOGRAPHY STUDIO: CASE ASA PROJECT

• Main Author: Aryaputra, Elmo
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/53108
• Institution: Institut Teknologi Bandung

With the current pandemic that is affecting every type of business in Indonesia and the World in general, the use of internet has been increasing 47% from the usual usage before the pandemic. This makes small business and medium business losing opportunity to make profits from their goods if they are not connected to the internet. So now many businesses are gradually making a move into the social media platforms to show their product and starting their business digitally. Asa Project is a Product Photography Studio that beginning its ventures because of the pandemic and is trying to help business that are in need of a cheaper alternative for product photography because of their needs in generating quality visual that can sell their goods. Because of that Asa Project must quickly make its mark on the market to get client awareness. After the in depth interview with the competitors and analyzing the company both internally and externally, the findings of those analysis are that Asa Project still needs to grow their marketing strategies, as it is not yet maximized in their current position, and Asa Project needs to know what their weaknesses are to create better opportunities for their company. Given data from the SWOT matrix shows what can still be improved by Asa Project to create better marketing strategies. The best strategies for Asa Project is to create a TOWS matrix and knowing what aspect of the company that needs to be improved and replaced. And using Marketing mix to create a more thought out plan for marketing the Brand itself, and Asa Project can easily define and look for their own market