MILLENNIALS HOUSING PREFERENCES MODEL IN SURABAYA
This study will discuss the housing preferences of millennials in Surabaya. The approach used by analyzing previous related studies, making synthesis from collected study, and creating a critical view for each related study. The objective of this research is to find the decision reason for the...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53109 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This study will discuss the housing preferences of millennials in Surabaya. The
approach used by analyzing previous related studies, making synthesis from collected
study, and creating a critical view for each related study. The objective of this research
is to find the decision reason for the millennial when buying a house. This study using
previous housing preferences model in Jakarta (Y. Mulyano et al 2020), with several
indicators, such: location, accessibility, price, physical attributes, facilities, design, and
aesthetic aspects, developer reputation, land ownership and adding one influential
indicator from another research is the service charge (Tawil, et al 2017). All these
indicators will determine millennials' choice when buying a house, especially the
characteristics of the house, whether they prefer a vertical house or a landed house.
The scope of this research is focused to analysis of housing preferences only on
millennials in Surabaya. This study's findings to produce several actions based on
result millennials preferences in Surabaya for three main stakeholders are consumers,
real estate developers, and government. |
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