PROPOSED MARKETING STRATEGY FOR LIVE ON BOARD IN NEW NORMAL ERA (CASE STUDY: RAFIDA ADVENTURE CRUISE IN LABUAN BAJO)

Global pandemic Covid-19 has been stressed a great number of countries in early 2020. With no vaccine and limited medical capacity to treat the virus, increasing immune and keep hygienic are become the main strategy to fight the disease. Tourism industry most hit by this condition due travel ban...

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Bibliographic Details
Main Author: Oktaviyanti, Dwi
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/53127
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Institution: Institut Teknologi Bandung
Language: Indonesia