PROPOSED CREATING SHARED VALUE (CSV) PRINCIPLE FOR BUSINESS STRATEGY THROUGH WORKSHOP PROGRAM IN TORAJA UTARA CASE STUDY: KURREKA

• Main Author: Noor, Faradinda
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/53143
• Institution: Institut Teknologi Bandung

Toraja is popular with its unique burial culture. Every traditional ceremony and daily life of people in Toraja, couldn’t be separated from coffee. Toraja coffee is the potential to develop besides its cultural tradition that already popular. Unfortunately, natural resources like coffee plantations and processes not as famous as Toraja death ritual ceremony. Coffee is an entry point to create a new image for tourists that are already associated with graves. Kurreka is a brand formed in Toraja Utara that provides an alternative tourism journey and products based on local communities & artisans. The products represent gratitude because coffee has been an inspiration for doing creative things consciously. The collaboration value-based between designer and local to creating an ethical benefit-sharing system is for the local economy and social impact strategy to stakeholder. Kurreka is facing a problem making a sustainable ecosystem, impacting the local community, and optimizing CSR funding for a sustainable program. The purpose in Kurreka business is to create shared value for economic and social. In the implementation, Kurreka develop a sustainable ecosystem through a workshop program for communities and artisans. Kurreka provides solutions to the challenges that exist in the community in a collaborative and participatory way. Become a partner of CSR or philanthropic activities to improve the program's quality to be effective, measurable, and sustainable. Collaboration is the essential key of the community empowerment program and stakeholders involved in creating shared value.