PROPOSED CONSUMER-BASED BRAND EQUITY STRATEGY TO IMPROVE BRAND PERCEIVED VALUE: EXSPORT BAGS INDONESIA
Business is established on customer relationships, and brand perception also sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. Exsport is a product brand of PT. Eigerindo MPI that has been engaged in the fashi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53230 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |