ANALYSIS OF NEW CUSTOMER REQUIREMENT DUE TO PANDEMIC COVID 19 ON AIRLINE SYSTEM TO IMPROVE PT GUNAJAYA MARKETING STRATEGY
PT Gunajaya is one of the Information Technology providers that focuses on the air transportation industry. Every year PT Gunajaya is targeted to increase its sales therefore, customer behavior in decision making analysis is needed so that a set of strategies can be defined in order to increase the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53247 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |