NSTAGRAM INFLUENCER SELECTION ANALYSIS ON THE SME’S BRAND CAMPAIGN IN INDONESIA USING CORRELATION ANALYSIS (CASE STUDY : IAM.ID)

NSTAGRAM INFLUENCER SELECTION ANALYSIS ON THE SME’S BRAND CAMPAIGN IN INDONESIA USING CORRELATION ANALYSIS (CASE STUDY : IAM.ID)

The number of Small Medium Enterprises (SMEs) in Indonesia reached 64,194,057 units in 2018 but it turns out that SMEs face various problems, such as business strategy, marketing, and branding. Only 12% of SMEs currently use digital as one of their platforms but most of these businesses are stil...

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Bibliographic Details
Main Author: Isana Febriana, Icha
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53309
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/53309

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