MONETIZATION OF MRT-J MOBILE APPLICATION TO SUPPORT PT MRT JAKARTA (PERSERODA)'S BEYOND NORMAL STRATEGY

Indonesia responds positively to the Industrial 4.0 by the emergence of many digital innovations including PT MRT Jakarta (Perseroda) with MRT-J mobile application. The mobile application has undiscovered potential that can support PT MRT Jakarta (Perseroda) 's beyond normal strategy. A study c...

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Bibliographic Details
Main Author: Satria Putra Sugiyanto, Gideon
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53341
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Institution: Institut Teknologi Bandung
Language: Indonesia

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