PROPOSE DIGITAL BANKING BUSINESS STRATEGY, LEARNING FROM BIG HIT ENTERTAINMENT TO CREATE CUSTOMER (ARMY) ENGAGEMENT WITH ITS PRODUCT (BTS)
Around the 2000s, the second generation of K-pop was introduced overseas. In this era, the Korean wave - known as Korean Hallyu, began to infect several countries in Asia. Not only K-pop, but South Korea started to be known for its K-drama, Korean cosmetics, and their famous 10-step Korean skincare....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53343 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |