PROPOSED PRIORITY BANKING SERVICE STRATEGY FOR BTPN SINAYA TO SUSTAIN THEIR COMPETITIVE ADVANTAGE (COMPARATIVE STUDY OF BTPN VS. DBS)
Priority banking service has become a hygiene factor for most established banks. Commonly, priority banking services are established because there is a need for banks to appreciate customers that have contributed significantly to their funding volume. This appreciation usually comes in forms of spec...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53371 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |