PROPOSED BUSINESS STRATEGY TO INCREASE COMPANYâS COMPETITIVE ADVANTAGE; CASE STUDY OF THE LUNAR STORY
Number of populations in Bandung City based on marital status continue to grow from year to year. In Indonesia, marriage become a ceremony and celebration of couple’s happiness. Not only for couples, the wedding industry has become a potential for entrepreneurs. According to Indonesia 2020 weddin...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/53407 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |