PROPOSED BUSINESS STRATEGY TO INCREASE COMPANY’S COMPETITIVE ADVANTAGE; CASE STUDY OF THE LUNAR STORY

Number of populations in Bandung City based on marital status continue to grow from year to year. In Indonesia, marriage become a ceremony and celebration of couple’s happiness. Not only for couples, the wedding industry has become a potential for entrepreneurs. According to Indonesia 2020 weddin...

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Bibliographic Details
Main Author: Nur Fadhlillah, Raihan
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/53407
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Institution: Institut Teknologi Bandung
Language: Indonesia