VALUE PROPOSITION CANVAS ANALYSIS ON THE CONSUMER PERCEPTION IN USAGE INTENTION OF ELECTRIC MOTORCYCLES

• Main Author: Dio Bawono, Ayus
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/53444
• Institution: Institut Teknologi Bandung

The Indonesian Transportation Society is a non-government organization that focuses on all areas including urban transportation from land, sea and air. Two-wheeled vehicle users are a part of the urban transportation community. This study aims to determine the perceptions of the urban transportation community (two-wheeled vehicle users) on the interest in using electric motorized two-wheeled vehicles and to analyze the Value Proposition Canvas on two-wheeled vehicle consumers. Because the trend of Indonesia's mode of transportation is private vehicles, this has resulted in Jakarta itself being ranked 10th for congestion in 2019, with a time loss equivalent to 200 hours. From this congestion, the air quality level in Jakarta itself is 5 times higher than the UN AQI Safe standard which accounts for 141 points, and is ranked 6th for bad air quality in the world, one of which comes from traffic conditions, pollution, or a vehicle that is not fuel efficient. Then there is also data on the use of transportation in Indonesia which shows that motorcycles are the most used vehicle units. This study uses 2 data collection methods, namely a questionnaire with respondents from Jabodetabek and interviews with Harya S. Dillon, Ph.D. The results of this research indicate that perceived value and motivation affect usage intention of electric motorcycle. Meanwhile, from the results of the value proposition canvas there is an intention to use an electric motorcycle, the motivation for using an electric motorcycle is driven by the perception of the current issue of global warming or greenhouse gas emissions, but the regulations and products are not yet available. From the government's policies related to the price of electric vehicles, it is uncertain, which causes doubts about the price range answered by respondents, as well as the policy for supply electric vehicle components that already exists, but it is not sufficient there, it must be related to policies from the demand side of electric vehicles.