FORMULATING BUSINESS STRATEGY FOR PEER TO PEER LENDING SHARIA COMPANIES IN PEER TO PEER LENDING INDUSTRY

• Main Author: Wildan Fadlillah, Muhammad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/53511
• Institution: Institut Teknologi Bandung

As a country with the largest Muslim population in the world, Indonesia has great potential in the development of the financial services industry, in this case, especially in the sharia peer to peer lending industry. The rapid development of technology has become a stimulus for the development of the peer to peer sharia lending industry in Indonesia. In addition to technological growth, the demands for fulfilling extremely high social needs are also one of the motivating forces for leveraging this momentum in order to support and prosper people. Peer-to-peer lending companies have grown to more than 100% since 2016, it was recorded that up to this study, 147 peer-to-peer lending companies were registered with the Financial Services Authority and only 33 of them had licenses. As an industry that is still in its very early stages of development, this P2P industry has many challenges and opportunities. The role of the government is very much needed to help stakeholders in this industry. The research analysis was carried out using qualitative methods and using the PESTEL approach, 5 Porter's 5 Analysis, SWOT, Value Chain and the canvas business model by collecting data through data observation and interviews with the OJK, Asosiasi Fintech Pendanaan Indonesia, and the National Sharia Council of the Majelis Ulama Indonesia. . The recommendations given with the aim of improving the sustainability of companies that have and will operate in the peer to peer lending industry are based on the linkages between actors in the industry, collaboration with alliance strategies and TOWS analysis.